Getting data and cleaning it
From real-world or from opinion surveys.
Outliers identification: awkward cases, fraud… or innovative profiles based on novel topics to be soon incorporated as normal behaviour (business opportunities).
Basic Statistical Descriptions
Properties of the data.
Business Intelligence (in business background).
Regression-type methodologies. Classifiers.
Linear & nonlinear approaches.
No blackbox: no unknown formula.
Algorithm in production.
On premises or in the cloud.